With all these soft drinks available for the consumer to choose from and marketing campaigns supported by relatively high budgets, the niche of natural juices may have some difficulties to achieve a noticeable position.
Nevertheless in the later years there has been a more conscious approach of the consumer and natural products have conquered some territory.
Of course that I also buy soft drinks, but I do prefer the natural juices.
When looking at the price tag, usually the consumer's first reaction is : this is much more expensive than a soft drink. However if one thinks that when buying a soft drink you are buying something like 10 to 20 per cent of concentrated juice and the rest is water and chemicals, considering the health benefits of drinking a natural juice, which one is more expensive ?Although I don't buy their juices that often, namely because I know a more affordable brand here in Portugal, yesterday I've decided to try the Andros Pressed Pineapple Juice ( Andros Jus d'Ananas Pressés).
This is an almost 100% natural pasteurized juice (I say almost because it contains pectin and gellan gum) made from pressed pineapples.
You can expect a very pleasant taste, almost identical as if you had pressed the pineapples yourself.